OnePlus is making a lot of noise again and this time not in a good way. OnePlus, a chinese smartphone manufacturer that has been around for just over a year now and has released a total of two phones (and is rumoured to be releasing their third phone soon). They are running a new contest that is designed to convert Samsung phone users into OnePlus phone users in a very unique way. I’m not really sure what the Marketing team was thinking here (then again maybe they’re too young and small to have a Marketing team) but this contest is a terrible idea.

Owners of a Samsung flagship phone (Galaxy S6, S6 edge, S6 edge+, or Note 5) can trade theirs in for the newly launched OnePlus 2, and we’ll donate your old smartphone to Hope Phones!

To make things even better “only 50” people are eligible to win this contest. Now in theory this was a very good idea but OnePlus ignored one very important fact, dollar value. The cheapest model of the four is the Galaxy S6 32GB which sells for $749 CAD off-contract, the most expensive model is the Galaxy S6 edge+ which sells for $1049 CAD off-contract. The OnePlus 2 on the other hand is $479 for the 64GB model that is being offered in the contest. If the trade was of equal value people might even be willing to think about it but people could potentially be losing almost $600 in value by taking part in this “contest.” Maybe a donate/trade in your Samsung flagship phone and get two OnePlus 2s might be a better contest.

So not only did they botch the launch of their much anticipated phone (in my opinion the OnePlus 2 is a terrible follow up and potentially even a downgrade to the OnePlus 1, in fact many tech analysts have said the same) but they then followed up with a terrible marketing campaign. This is actually worse than the Conservative party Justin Trudeau Ad.

Source: OnePlus;